Project Six / Audubon
This project is about re-brand for The National Audubon Society,
Objective
To pick a brand that is dead, dying, or defunct and develop a new visual identity system. Based on new guidelines, develop a set of new business opportunities for the brand to succeed beyond its original ideas.
Approach
After researching many brands, I chose to re-brand The National Audubon Society. After reading the core values and mission, I realized the brand needed to expand their ideas through appreciation, education, and protection.